CONTEXT: Many of the university’s teaching and research buildings are named after respected academic staff. However, apart from external signage around the campus, there is little visual evidence that showcases and celebrates these identities.OBJECTIVE: Spotlight the buildings and people that underpin the history of La Trobe University’s intellectual, social and economic contributions.OVERVIEW: Project management, design and construction of 27 building markers (installed throughout Melbourne, Bendigo, Albury-Wodonga and Mildura campuses)TREATMENT AND DESIGN: • stainless steel panel with acid etched image • toughened laminated safety glass with polished edge • sandblasted and printed text • galvanised steel base panel, powder coated matte black • AR (Augmented Reality) trigger providing additional content such as digital, audio, articles and images.BUDGET: $250,000.00

As a small business owner, I’ve made my fair share of business mistakes. I’d like to share some brand tips below because I don’t want to see you make these six mistakes. You’re busy, so let’s begin.Mistake 1: Not acknowledging you have a brand Brands aren’t just for the Fortune 500. If you’re in business, or are talking to people about your future business, you’re in the process of building a brand. Acknowledge it. Embrace it.Mistake 2: Leaving brand for later When talking to startups about their brand, I don’t know how many times I’ve heard “we’ll save that for later” or “that will give us something to think about for another time.” Your brand can’t wait because everything you communicate is affecting your brand. Additionally, the longer you wait to intentionally influence your brand, the more effort and money your influence will cost you.Mistake 3: Not having a brand strategy You need to make decisions about your brand such as where you want to take it, who you want to reach and how your brand will be different. You must be able to clearly articulate: 1. Your position in relation to competitors. What makes your brand unique and different? 2. Your target market, as well as who you’re not targeting and 3. Your internal vision for the brand. What will the culture feel like and what is the legacy of your brand?Mistake 4: Equating logo with brand Your logo and colors represent your brand, but they are not your entire brand. Respect, but don’t overestimate the importance of your logo.Mistake 5: Underinvesting Properly building a brand takes time and money. If you’re not prepared to invest then don’t expect much profit. It’s easy for small businesses to dismiss any comparison to large brands, but everyone started somewhere. Nike, Coke and Target got where they are by investing heavily to build their identity, reputation and brand.Mistake 6: Thinking you can do it all You can’t do it all. Sure, technically you can, and sometimes it feels like you need to, but it’s impossible to intimately know the nuances of diverse disciplines such as Search Engine Optimization (SEO), Public Relations (PR) or Human Resources (HR). Tap into trusted resources, then step back and watch your brand bloom. I’m not going to pretend that it isn’t tough out there, but if you’re thoughtful, intentional and tenacious I think your chances are great. Please reach out if there is something we can do to help your brand!

Social Media Strategy, How To Make It Work For Your Business. Whether you’re starting a social media marketing plan from scratch or redefining an existing social media strategy, we’ve found that taking a moment to reflect on some key questions can be a really valuable exercise.

These important questions can help point you down the best path with your social media efforts and ensure that the time you spend is aimed at the right places and toward your top goals. On Setting Goals 1. Why have you joined social media? 2. What is your brand’s overall purpose? 3. What do you and your business aim to achieve with social media? On Knowing Your Audience 4. Who is your target audience(s)? 5. Which social channels do you think they use? 6. What topics and sources of information are most important to them? 7. What events matter to them and their lives? 8. What problems can you help them solve? 9. What jobs can you help them complete? On Defining Your Brand 10. What is your ‘brand voice’? e.g. educational, motivational, sales orientated 11. What is the tone of your social media updates? On Planning Content 13. What types of content should I post on which social platforms? 14. What type of content best supports your content marketing mission? 15. What are the main topics, categories or messages that support your brand? 16. Should you use social media to provide customer service? On Content Creation 17. What realistic resources do we have? E.g. dedicated and trained staff who can undertake up to one hour research and posting per day. 18. Who will set up and maintain my company’s social media accounts? 19. What is the workflow from content creation to publication? 20. How often should I post new content on my social networks? 21. How does social media fit with our other campaigns, marketing and advertising? There are many social media platforms. Here is a short guide outlining the purpose/use of each one. Demographics are also a worthwhile consideration. What age group/s do you hope to reach? Which social media platform/s do you think will reach this population? 1. Conversation/text ‘kitchen-‐sink’ networks: Twitter and Facebook 2. Image‐based networks: Pinterest, Instagram, Tumblr 3. Video networks: YouTube, Vimeo, Vine 4. Business‐focused networks: LinkedIn 5. Location‐based/reputation networks: Foursquare, Yelp

People write books for many reasons, but most have a common goal: they want to see their work in print, shelved in bookstores and - hopefully - bestseller lists. The traditional method is to shop the manuscript around in the hope that an agent and/or publisher will offer a contract. And traditionally, most agents and publishers send manuscripts back with a 'no thank you'.

Thurnheer Publications are proud to provide a full portfolio of publishing packages for artists, children’s book authors, photographers and any creative person who has the desire to self-publish. Whether you are publishing a children's book, cookbook, corporate material, graphic novel, photo book or a catalogue, we have a self-publishing package to suit your needs. When you choose to publish your book with Thurnheer Publications, you are in control all the way — from the delivery of the manuscript to seeing the first copy of your completed book.

A fantastic discussion on the self-publishing journey.

Technology has made it easier than ever to publish your own work. This Full Sail University panel discusses how to successfully self-publish your own work, and how to do it without getting lost in the sea of all of the other content that's out there.

Thurnheer Publications provides book publishing, beautiful book cover design, book printing services and self-publishing support for independent authors & business at economical prices.